WHY SWIDI
Five reasonspeople choose Swidi.
We don't compete on volume. We compete on the details that most brands skip.
REASON 01
Properly made in Sweden.
Production for Swidi happens entirely in Sweden, at the Kurbits manufacturing facility, under food-grade standards. The cellulose blend, the nicotine dosing, the flavour application, the pouch shaping, the canning, and the sealing all take place at the Swedish facility. The export documentation that accompanies every shipment makes the origin verifiable.
REASON 02
Distributed by Swidi Company.
Swidi Company exports and distributes twelve variants from our Swedish manufacturing partner Kurbits, selected from the wider Avant and ViD ranges: seven Avant and five ViD. The selection gives partners and adult consumers across our markets immediate access to a properly Swedish-made white-pouch range. Our roadmap is to add more Swedish producers to the portfolio over time, broadening the choice we can offer in each market.
REASON 03
Three strengths, no hidden tiers.
Each can carries one of three nicotine strengths: 8 mg, 11 mg, or 14 mg per pouch. The milligram figure is printed prominently on every can, alongside the descriptive name (Medium, Strong, Extra Strong). The intent is to give consumers the actual numerical content rather than only a descriptor, supporting informed selection across the range.
REASON 04
Tobacco-free. White. Discreet.
Swidi pouches contain no tobacco of any kind. The pouch itself is made from a plant-based cellulose blend, and the colour is white rather than the brown of traditional snus. Because there is no combustion and no plant material in contact with the inside of the lip, there is no smoke, no smell, and no brown staining of the teeth or gums. The pouch sits comfortably between the upper lip and the gum for thirty minutes to a few hours, depending on the variant and the user, and produces no visible sign that it is there.
REASON 05
Traceable from raw material to can.
Each can is printed with a batch number and a production date. Those numbers tie back, in our internal records, to the raw material lot used in that batch, the production line and shift, the third-party laboratory test results for nicotine consistency and microbiological purity, and the export shipment the can travelled in. This kind of traceability is standard practice in established food and consumer health manufacturing, and Swidi Company applies the same approach throughout the supply chain — from Kurbits production records in Sweden through export, customs clearance, and delivery to authorised retail and wholesale partners.
