WHY SWIDI
Five reasonspeople choose Swidi.
We don't compete on volume. We compete on the details that most brands skip.
REASON 01
Properly made in Sweden.
Production for Swidi happens entirely in Sweden, at the Kurbits manufacturing facility, under food-grade standards. The cellulose blend, the nicotine dosing, the flavour application, the pouch shaping, the canning, and the sealing all take place at the Swedish facility. The export documentation that accompanies every shipment makes the origin verifiable.
REASON 02
Distributed by Swidi AB.
Swidi AB exports and distributes 25 variants from our Swedish manufacturing partner Kurbits, selected from the wider Avant and ViD ranges: 11 Avant and 14 ViD. The selection gives partners and adult consumers across our markets immediate access to a properly Swedish-made white-pouch range. Our roadmap is to add more Swedish producers to the portfolio over time, broadening the choice we can offer in each market.
REASON 03
Three strengths, no hidden tiers.
Strength is stated as nicotine concentration, and there are three tiers: regular at 12 mg/g, strong at 16 mg/g and extra strong at 20 mg/g. Content per pouch follows from the pouch weight, so it differs between ranges: an Avant pouch weighs 0.65 g and a ViD pouch 0.60 g, which puts a regular Avant pouch at 7.8 mg and a regular ViD pouch at 7.2 mg. Both figures are listed on every product page rather than a single descriptor, so a buyer can compare like with like.
REASON 04
Tobacco-free. White. Discreet.
Swidi pouches contain no tobacco of any kind. The pouch itself is made from a plant-based cellulose blend, and the colour is white rather than the brown of traditional snus. Because there is no combustion and no plant material in contact with the inside of the lip, there is no smoke, no smell, and no brown staining of the teeth or gums. The pouch sits comfortably between the upper lip and the gum for thirty minutes to a few hours, depending on the variant and the user, and produces no visible sign that it is there.
REASON 05
Traceable from raw material to can.
Each can is printed with a batch number and a production date. Those identifiers tie back to the production records held by Kurbits Snus AB in Sweden — raw material lot, production line and shift — and, in our own records, to the export consignment the can travelled in. Swidi AB applies the same discipline through export, customs clearance and delivery to authorised partners, so any can in the market can be traced back to the batch it came from.
